Work With Influencers

Influencers are today’s word-of-mouth marketers. A single shoutout from the right person can put your product in front of thousands of potential customers who already trust that voice. But here’s the key: focus only on influencers in the channel you’ve chosen. Don’t scatter your energy trying to reach Instagram influencers if you’re building on TikTok, or TikTok creators if your traction is on X. Stay aligned.

How to Approach Influencers

• Start small. Micro-influencers (1k–10k followers) often have stronger engagement than mega-influencers.
• Look for authenticity. Their audience should genuinely match your niche, not just big numbers.
• Engage before asking. Like, comment, and share their posts before sliding into DMs. Show real interest.
• DM with value. Keep it personal and professional. Offer to send your product, explain your story, and suggest how it could benefit their audience.

Build Long-Term Relationships

Don’t think of influencer marketing as a one-off shoutout. The best results come from repeated, authentic mentions over time. Treat influencers as partners. Send them new product launches, ask for honest feedback, and reward their support with early access or exclusives.