Look at the Landscape

Before you choose your first product, step back and look at the wider consumer brand world. It’s big. Really big. And that’s great news, because it means there’s room for you.

Take beauty and personal care: in 2024, this market is worth around $600 billion and is projected to nearly double in the next decade. Fashion is another giant, with niches that never stop growing. Even homeware — from cookware to candles — is a multibillion-dollar space. You don’t need to dominate an industry this size. You just need a small slice.

Here’s the exciting part: that small slice can be enough to build a real lifestyle business — one that funds your life, gives you freedom, and lets you work on something you actually enjoy. Consider the story of a simple lifestyle brand built around a clean, minimalist aesthetic. In just a couple of years, it grew to over $100,000 a month in sales, largely through social media. Not a corporate empire, just a small, well-run brand that turned into a sustainable livelihood.

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Here’s the exciting part: that small slice can be enough to build a real lifestyle business — one that funds your life, gives you freedom, and lets you work on something you actually enjoy. Consider the story of a simple lifestyle brand built around a clean, minimalist aesthetic. In just a couple of years, it grew to over $100,000 a month in sales, largely through social media. Not a corporate empire, just a small, well-run brand that turned into a sustainable livelihood.