Design a Landing Page

Marketplaces like Etsy handle checkout, but you still need your own digital home—a branded landing page that introduces your product, captures emails, and funnels people to buy. Think of it as the polished front porch of your brand: simple, focused, and built to convert.

You don’t need to code this yourself. Tools like Figma, Framer, or Webflow make it easy to design and launch a clean page in a day. The key is structure. Every effective landing page follows a simple flow:

Core Sections of a High-Converting Landing Page

1. Hero Section
   
   • Big headline with your product’s promise.
   • Strong image (product shot, lifestyle photo, or packaging).
   • Clear CTA button (e.g. “Shop on Etsy” or “Join the Waitlist”).
2. Features Section
   • 3–4 key features of your product, each with a short description and icon or image.
3. Benefits / “Why Buy” Section
   • Explain what makes your product worth choosing—craft, quality, sustainability, story.
4. Testimonials Section
   • Quotes or reviews from early testers, friends, or your first customers. Social proof drives trust.
5. Strong Call to Action
   • Repeat the CTA button with urgency (“Order Now”, “Get Yours Today”).
   • Add an email signup form so even if visitors don’t buy, you can reach them later.