Focus on One Channel

When it comes to marketing, it’s easy to spread yourself thin. You see competitors posting everywhere—Instagram, TikTok, X, YouTube—and think you should do the same. But in the beginning, trying to master every channel means you master none. The smarter move is to focus on one channel first.

Why Focus Matters

• Consistency is easier on one platform.
• You’ll learn faster from real engagement and feedback.
• Your audience will know where to find you.

Once you’ve built traction, you can always expand. But first, you need to plant a flag.

How to Pick Your Channel

Choose based on your audience and your strengths:

• Writers & storytellers → start with X (Twitter). Short posts, threads, and commentary thrive here.
• Visual thinkers → start with Instagram. Great for product photography, patterns, packaging, and brand lifestyle shots.
• Talkers & performers → start with TikTok. Perfect for live demos, behind-the-scenes clips, and personality-driven content.

The right channel is the one where your customers already hang out and where you can show up consistently without burning out.