Expand Your Product Line

Once your anchor product is selling steadily, the next step is to grow your offering. Expanding your product line doesn’t mean chasing every idea—it means adding products that make sense alongside what you already sell. Done right, each new product strengthens your brand ecosystem and increases customer lifetime value.

Why Expand

• Deeper Loyalty – Customers who already love your anchor product are the easiest to sell to again.
• Higher Order Value – Bundles and upsells boost revenue per customer.
• Brand Ecosystem – Each product supports the story you’re telling, making your brand feel complete.

How to Expand Thoughtfully

• Complementary Products – Add items that naturally go with your anchor product.
  • Coffee → mugs, grinders, gift bundles.
  • Soap → soap dishes, lotions, travel sets.
  • Candles → seasonal scents, holders, matches.
• Tiered Options – Offer “entry level” and “premium” versions of your core product.
  • Skincare → sample kits, full-size bottles, luxury packs.
• Seasonal or Limited Editions – Introduce variety without changing your anchor.
  • Tea → special winter blends, summer iced packs.

The Rule of Focus

Expansion should feel like a branch growing from the same tree, not like planting a whole new forest. Keep everything tied back to your brand identity and ethos.