Nail Your Brand Design

Pair Your Fonts

Fonts are the voice of your brand in visual form. Just like tone of voice in writing, typography tells people if your brand is serious, playful, luxurious, or down-to-earth. A font pairing means choosing two (sometimes three) fonts that complement each other—usually one for headlines and one for body text.

Here’s the catch: you can’t just grab two random fonts and hope they look good together. Font pairing is an art. Some typefaces clash, others feel unbalanced, and some make your text hard to read. That’s why it’s best to use combinations that are already tested and proven.

How to Find Fonts

Plenty of free tools make pairing simple:

Google Fonts – free library with built-in pairing suggestions.
FontPair.co – quick inspiration with ready-made pairings.
Canva Font Combinations – preview pairs directly in mock designs.

Action

Pick one expressive font for headlines and one simple, readable font for body text. Use one of the tools above to choose a pre-paired combination. Test it on a mock product label or landing page to see if it feels balanced and true to your brand story.