Nail Your Brand Design

Design the Packaging

This is where everything you’ve created—your logo, colors, fonts, and patterns—comes together on the product itself. Packaging isn’t just a container. It’s your brand’s stage, the first thing customers see and touch. Done right, it tells your story in an instant.

The Anatomy of Great Packaging

Background Pattern – the subtle repeatable design you chose in the last lesson. This sets the mood and gives your packaging texture.
Central Frame (or Medallion) – the centerpiece that organizes everything. It can be geometric (circle, rectangle, hexagon) or ornamental (arabesque, crest).
Logo Placement – your logo sits inside the central frame, acting as the anchor.
Typography – your font pairing goes to work here:
- Headline / Product Name (expressive font).
- Supporting Text / Description (readable font).
Colors – apply your palette consistently: background hues for the pattern, accent tones for the frame, and neutral or contrasting colors for text.

Think of it as a hierarchy: background pattern sets the stage, the central frame holds the focus, and your logo + text deliver the message.

Action

Create one packaging mockup for your anchor product. Use your pattern as the background, your palette for colors, your chosen fonts for text, and place your logo in a central frame. Don’t worry about final print specs yet—just make sure it feels cohesive and true to your brand identity.