Pick Your Colors

Color is one of the fastest ways to communicate your brand’s personality. A brand color palette is the set of colors you’ll use everywhere—your logo, packaging, website, and social media. It’s what makes your brand instantly recognizable.

Your palette should connect directly to your identity. A bold, energetic brand might use bright primaries. A craft-driven, heritage brand might lean on earth tones. A luxury brand might keep it minimal with black, white, and one accent. The key is consistency—once you choose your palette, stick to it across everything.

How to Build Your Palette

You don’t need to guess. There are plenty of free tools that can generate palettes and help you test combinations:

• Coolors.co – instantly generates palettes, lets you tweak and lock colors.
• Adobe Color – explore harmonies and trending palettes.
• Canva Color Palette Generator – upload an image (like a photo of your product or inspiration) and get a palette built from it.

A good palette usually has:

• 1 Primary Color (main identity)
• 2–3 Supporting Colors (backgrounds, accents)
• 1 Neutral (black, white, or gray tones to balance it out)