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Nail Your Brand Design

Create Your Logo

Create Your Logo

Your logo is the face of your brand. It’s the first impression, the shorthand that tells people who you are before they read a single word. The key is to design a logo that reflects your identity—the story, ethos, and voice you just defined.

Types of Logos to Consider

Your brand’s character will point you toward the right style:

  • Wordmark: Clean text spelling your brand name. Great for modern, minimal brands.
  • Initials / Monogram: Letters inside a crest or mark. Works well for heritage or premium vibes.
  • Geometric Symbol: Simple shapes or patterns. A strong fit for bold, design-forward brands.
  • Abstract Icon: Flexible shapes that feel unique but not literal.
  • Calligraphic Mark: Scripted or stylized lettering, best for craft-driven or cultural brands.
  • Logo + Mark Combo: Text plus a small icon, versatile across packaging and digital use.

How to Get It Made

You don’t have to design from scratch—there are paths for every budget:

  • Template platforms (like Canva or Envato) → quick and cheap, best for very tight budgets.
  • Freelancer platforms (Fiverr, Upwork) → you can contract a designer directly, often for $50–300.
  • Curated design sites (Dribbble, Behance) → higher-end designers who deliver more polished work, usually $500+.

Pick the route that matches your budget and ambition. Remember, your logo doesn’t have to be expensive—but it does need to feel aligned with your brand identity and flexible enough to use everywhere (website, packaging, social media).

Action

Pick one logo style that fits your story and ethos. Then decide how you’ll get it made: template, freelancer, or designer. Write down your choice and your budget ceiling before moving forward.