Choose What to Sell
Match Product to Story
Match Product to Story
A product alone can be copied. A story can’t. That’s why the best brands don’t just sell things — they sell meaning. Once you’ve narrowed your list and checked the margins, the next filter is story: does your product fit into a narrative people want to join?
Think of your story as the “why” behind your product. Coffee isn’t just beans — it’s a ritual, a culture, a way to start the day. Handmade soap isn’t just lather — it’s natural wellness, small-batch craft, or a self-care moment. A linen apron isn’t just fabric — it’s heritage cooking, farm-to-table living, or a creative lifestyle.
When a product matches a story, it becomes memorable. People don’t just buy it once; they connect to it, talk about it, and come back for more.
Take your top 3 product ideas. For each one, write one sentence that answers: “What story does this product tell?” Cross out any that feel hollow. Circle the one that gives you energy every time you say it out loud.
Weigh Craft and Quality
