Spot the Trends

Markets are big, but they’re never still. Consumer tastes shift constantly, and the brands that ride those shifts early are the ones that grow fastest. Spotting trends doesn’t mean chasing every fad — it means noticing where habits and desires are moving, then choosing how to align your product and story.

Right now, a few clear themes stand out: people are leaning toward authentic craft (handmade, small-batch, heritage-inspired), wellness (products that promise balance or self-care), and sustainability (eco materials, honest sourcing). You don’t need all three — but weaving at least one into your brand can set you apart.

Take the humble teapot. Once overlooked, it’s now at the center of a revival thanks to “cottagecore” and tablescaping trends. One UK retailer reported a 22% jump in teapot sales, with floral patterns leading the way. That’s a perfect example of tradition meeting modern taste — and of how design, craft, and story can breathe new life into everyday products.