Sell Direct

Marketplaces are the perfect place to start—but they’re not the final destination. Over time, the goal is to own your customer relationship fully. That means selling direct: through your own website, email list, or even private community.

Why Move Toward Selling Direct

• More Control – You own the checkout flow, the customer data, and the margins.
• Lower Fees – Marketplaces take a cut; direct sales give you more per order.
• Brand Ownership – Customers remember your brand, not just “an Etsy shop.”
• Loyalty – Direct channels let you build long-term relationships without algorithm changes in the middle.

How to Start

• Simple Site – Tools like Shopify, BigCommerce, or even Webflow/Framer let you launch a branded shop quickly.
• Email-Driven Sales – Use your newsletter list to drive customers straight to your own checkout page.
• Exclusive Offers – Create bundles, limited editions, or early access products available only on your site.
• Gradual Transition – Keep selling on Etsy/Amazon to capture organic traffic, but nudge loyal customers toward your own store over time.