Share Your Story

Build Your Funnel

Your brand story doesn’t just live in one place—it flows. A funnel is how you guide people step by step, from discovering you to becoming loyal customers. Without it, you’re leaving too much to chance.

A Simple Funnel That Works

Social Media Touchpoint – A post, story, or video sparks interest.
Landing Page – Visitors click through to learn more about you.
Email Capture – Even if they’re not ready to buy, you get their email.
Newsletter Journey – A series of emails introduces your story, values, and products.
Conversion – When the timing feels right, you link them to your Etsy storefront (or Amazon).

This funnel works because it’s gentle. Instead of shouting “buy now,” you guide people: connect first, share your ethos, then ask for the sale once they know you better.

Keep It Simple

You don’t need dozens of steps. A clear landing page, a signup form, and a basic 3–5 email sequence can be enough to move someone from curious to customer.

Action

Sketch your funnel on paper. Write down what your first social media post might say, what the landing page headline should be, what lead magnet you’ll offer, and what your first 3 emails would contain. Then set up a basic funnel using your email tool of choice (Mailchimp, ConvertKit, or Beehiiv).