Launch and Learn

Collect and Use Feedback

Every customer interaction is a chance to learn. Feedback—both positive and negative—is one of your most valuable resources. It tells you what’s working, what’s broken, and what opportunities you’re missing. The trick is to collect it systematically and then actually use it.

Where Feedback Comes From

Reviews – Etsy, Amazon, or direct store reviews show what customers loved (or didn’t).
Surveys – Short Google Forms or Typeform surveys can dig deeper into customer experience.
Emails & DMs – Casual feedback in replies is often the most honest.
Returns or Complaints – Painful, but useful. They show you what needs fixing fast.

How to Use It

Spot Patterns – Don’t overreact to one review. Look for repeated themes.
Prioritize Fixes – If multiple buyers mention shipping delays, fix logistics before launching new products.
Highlight Wins – Share positive feedback in your marketing—it builds trust and credibility.
Fuel Innovation – Suggestions from buyers can inspire your next product or bundle.

Action

Create a simple system to collect feedback (spreadsheet, Notion board, or even a shared doc). After each batch of orders, add reviews and customer notes. Mark what’s a “fix,” what’s a “win,” and what’s a “future idea.”