Build Your Digital Home

Your product and packaging are ready. Now you need a place where customers can find you, learn your story, and make their first purchase. That means building a digital home.

At this stage, you don’t need a massive e-commerce operation. A simple setup works best: launch on a marketplace like Etsy or Amazon for instant reach, and pair it with a clean landing page that showcases your brand and collects emails. This combination gives you the best of both worlds—built-in traffic from the marketplace and a branded space you control.

From there, consistency is everything. Your colors, fonts, and patterns should carry across your landing page, Etsy banner, product photos, and social posts. Strong copy and great images make your listings persuasive, while email signups and analytics give you the tools to build relationships and track growth.

In this module, you’ll launch your storefront, design a landing page, create photos and copy that sell, maintain brand consistency, connect your email funnel, and set up analytics. By the end, you’ll have a digital home that feels professional, trustworthy, and ready to scale.