Launch and Learn

This is the moment you’ve been building toward: your launch. Everything so far—sourcing, packaging, branding, and digital setup—has prepared you for putting your product into the hands of real customers. But here’s the truth: launch day isn’t the finish line. It’s the starting line for a cycle of learning, refining, and scaling.

Launching with purpose means setting smart prices, shaping offers that last, and running focused campaigns. From there, you’ll follow up with buyers, collect feedback, and adjust quickly. As sales grow, you’ll hand off fulfillment to trusted partners and begin expanding your product line.

The goal isn’t perfection—it’s progress. Each launch gives you data. Each customer gives you insight. Each new product builds on the last. By the end of this module, you’ll know how to launch confidently, learn from the market, and scale your brand step by step.

Action