Connect Email Signups

If you could only pick one marketing channel to own, make it email. Social platforms rise and fall, ads get more expensive, but an email list is yours forever. It lets you reach both people who haven’t bought yet and customers who already love your product. That makes email the core of any sales funnel.

Why Email Matters

• For potential customers → Capture emails from people who are curious but not ready to buy yet. They may not click “purchase” today, but if you stay in touch, they’ll be more likely to buy tomorrow.
• For repeat customers → Email keeps them in your orbit. Announce new products, share special offers, or remind them when it’s time to restock. Loyal customers often generate more revenue than first-timers.

Capturing Emails on Your Landing Page

Your landing page isn’t just a bridge to Etsy. It’s also a chance to collect emails. Don’t just ask for them—earn them. Offer something valuable in exchange:

• Coffee Brand Example → Downloadable guide: “5 Coffee Blend Recipes You Can Make at Home.”
• Skincare Brand Example → “Your Morning Ritual: A 7-Step Health & Skincare Routine.”
• Homeware Brand Example → “How to Set a Table That Impresses Guests.”

These freebies, often called lead magnets, invite people to join your brand’s story—even if they’re not ready to buy yet.