Choose What to Sell

Commit With Confidence

You’ve explored the landscape, spotted trends, checked the margins, matched product to story, weighed craft and quality, and even built a prototype. That means you’re ready for the most important step: choosing your first product.

Think of this product as your anchor. It’s not the only thing you’ll ever sell—it’s the foundation you’ll build the rest of your brand around. A good anchor product gives you focus now, while leaving room for expansion later. Coffee can grow into mugs, grinders, and teapots. Soap can grow into lotions, scrubs, and candles. An apron can grow into an entire kitchenware line.

What matters is that you decide. All the research and planning you’ve done so far wasn’t busywork—it was a filter to make sure this moment is backed by real data, real demand, and your real passion. There’s no perfect product, but there is a product you can confidently start with, knowing it will carry your brand forward.

Action

Circle one product idea today and call it your anchor. Write down one or two natural extensions you could add later. Then stop second-guessing—move forward with the knowledge that you’ve done the work to make a smart, sustainable choice.