Plan and Launch Campaigns

A great product and a polished store won’t sell themselves. You need a campaign—a focused burst of attention that puts your offer in front of people and motivates them to act. Think of a campaign as a story with a start, middle, and end, designed to turn awareness into sales.

Keep Campaigns Simple

At this stage, your first campaigns don’t need to be huge or expensive. A basic campaign might include:

1. Theme – Tie it to a story, season, or event (e.g. “Your New Morning Ritual”, “Holiday Gift Sets”).
2. Channel – Use the one platform you’ve focused on (IG, TikTok, X, etc.) for consistency.
3. Timeline – Plan a clear beginning, middle, and end—launch week, follow-ups, final push.
4. Assets – Photos, posts, emails, maybe one ad—all aligned with your theme and story.

Campaign Flow Example

• Day 1: Announce your product/offer with a strong hook.
• Day 3: Post a behind-the-scenes story.
• Day 5: Share a customer testimonial or early review.
• Day 7: Send a final “don’t miss this” email or post.

Why It Works

A campaign gives you focus. Instead of random posts or emails, you’re guiding customers through a short journey that builds excitement, answers questions, and ends in a clear call to action.