Experiment With Ads

Organic content and influencer partnerships get you far, but sometimes you need a little extra push. Paid ads are the way to amplify your reach—but at this stage, think of them as experiments, not massive campaigns. Small tests can teach you what resonates before you scale.

Why Ads?

• Instant reach – You don’t have to wait for the algorithm to pick you up.
• Targeted audiences – Ads let you reach people by interest, location, or behavior.
• Testing ground – Ads show quickly which message, photo, or product attracts clicks.

Where to Start

Stick with the channel you’ve already chosen. If you’re focused on Instagram, run Instagram ads. If you’re on TikTok, try TikTok Spark Ads. For X, test promoted posts. Consistency matters—you’ll learn faster if all your energy goes into one ecosystem.

How to Experiment Smartly

• Start small → Begin with $5–10/day. Enough to test, not enough to break the bank.
• Test creatives → Run 2–3 variations of the same ad (different headline, image, or call to action).
• Track results → Look at click-through rate (CTR), cost per click (CPC), and conversion.
• Kill losers, double winners → Stop what doesn’t work, reinvest in what does.