See the Market Clearly

Every strong business begins with clarity. You can’t build a brand in the dark—you need to understand the terrain before you choose your path. That means looking at the big picture, spotting the waves of change, balancing what excites you with what people actually want, and learning from the competitors who are already out there.

This module is about sharpening your vision. You’ll map demand across platforms, run small experiments to test the waters, and learn how to gather feedback before you’ve spent serious money. Each lesson is designed to push you a step closer to certainty: certainty that your idea has potential, that your market exists, and that you’re not just building on hope.

By the end, you’ll have more than just an idea—you’ll have proof. You’ll know the landscape you’re stepping into, the trends worth paying attention to, and the signals that tell you customers are ready for what you’re offering. In other words, you won’t just see the market—you’ll see your place in it.