Choose What to Sell

With the market mapped out, it’s time to move from possibilities to a decision. This is where ideas become tangible. Choosing what to sell isn’t about finding the one “perfect” product—it’s about picking a strong starting point you can build on.

Your first product will be your anchor. It doesn’t have to be huge, flashy, or complicated. What matters is that it’s clear, well thought out, and capable of carrying a story. From that anchor, your brand can expand naturally—coffee into mugs and teapots, soap into lotions and candles, clothing into accessories and homeware.

This module will walk you through how to list your ideas, narrow them down, check if the numbers make sense, weigh craft and quality, and create a quick prototype. By the end, you’ll have the confidence to commit—knowing your choice isn’t a gamble, but the result of careful thinking and real demand.

Action